The ideal entry-level account for individual users. And let's just say, the money is rolling in with China accounting for a whopping 80% of TikTok's total revenue. Find your information in our database containing over 20,000 reports, citizens of the Philippines spent the longest time on social media per day, internet users all over the Asia-Pacific region stating they use social media for work purposes, social media market in the Asia Pacific region. This is according to Hootsuite's report. The latest data from GWI shows that the typical global internet user now spends an average of almost 7 hours per day online, which means that humanity will spend a combined total of 12 trillion hours using the internet in 2021 alone. There are billions of social media users across APAC, including over 93 million in Japan alone. 74% of Japans internet users are on social media as of 2021, an increase of almost 5% compared to 20204. Even though China is a powerhouse in the Asian economy, the likes of Facebook, Youtube and Twitter are not easily accessible due to censorship laws that exist in the country. Most platforms do not have built-in logistics, leaving sellers in charge of choosing long-term partners for order management and actual parcel shipments. Get ready to take your marketing to the next level! But with that, thanks very much for joining me today I hope you found this session useful, and I look forward to seeing you again sometime soon, somewhere across the internet. This button displays the currently selected search type. Published by S. Ganbold , Jun 30, 2022. Facebook will remain on top, but TikTok, Instagram, and Snapchat are making waves. Kakaostory is also quite popular, ranking 6th in DigitalReportals study. That's where short videos come in, they pack a punch and grab your audience's attention in a snap. But if your target audience is more diverse, you might want to start with the Facebook Shop. So, it's time for brands to jump on this trend and take advantage of it. While the app is mainly used in South Korea, its also popular in other countries throughout Asia. The platform is accessible on multiple devices, including computers, mobile phones, and tablets. The most popular is YouTube, with 89.6% of internet users on the platform. Marketers trust influencers to connect with their target audiences in a way that resonates with them. The number of social media users in Thailand at the start of 2022 was equivalent to 81.2 percent of the total population, but it's important to note that social media users may not represent unique individuals (see our detailed notes on data to learn why). Get full access to all features within our Business Solutions. The app is only a few years old and is quickly gaining traction as one of Asias most diverse photo-sharing apps. the different ways Japanese people use YouTube, Facebook, Twitter, and Instagram. KakaoTalk is a free mobile messaging app that allows users to send and receive messages, photos, videos, and voice messages. What's new and trending on the blog? Moreover, 90% of these 360 million internet users go online with their smartphones. In research conducted by GWI just a few weeks ago, more than a quarter of internet users aged 16 to 24 across South-East Asia said that Facebook is their favourite social media platform, ranking it higher than any other . The best of the best: the portal for top lists & rankings: Strategy and business building for the data-driven economy: Active social media user penetration APAC 2022, by country, Social media market share Asia 2022, by platform, Average time spent online by consumers on social media APAC 2019-2021, Number of active social media users APAC 2022, by country, Social media: global penetration rate 2023, by region, Most popular social media in China Q3 2022, Global social network penetration rate as of January 2023, by region, Active social media user penetration in the Asia-Pacific region as of February 2022, by country, Number of active social media users in the Asia-Pacific region as of February 2022, by country (in millions), Average time spent using social media by online consumers in the Asia-Pacific region from third quarter of 2019 to third quarter of 2021 (in hours and minutes), Market share of social media platforms in Asia in February 2022, by platform, Mobile social media market share Asia 2022, by platform, Market share of mobile social media in Asia as of April 2022, by platform, Facebook monthly market share Asia 2022-2023, Monthly market share of Facebook in Asia from April 2022 to January 2023, Twitter monthly market share Asia 2022-2023, Monthly market share of Twitter in Asia from April 2022 to January 2023, Instagram monthly market share Asia 2022-2023, Monthly market share of Instagram in Asia from April 2022 to January 2023, YouTube monthly market share Asia 2022-2023, Monthly market share of YouTube in Asia from April 2022 to January 2023, Share of internet users of the leading social media in China as of 3rd quarter 2022, Facebook: monthly active users in APAC 2014-2021, Facebook monthly active users (MAU) in the Asia-Pacific region as of 4th quarter 2021 (in millions), Daily active Facebook users APAC Q1 2014-Q4 2021, Number of daily active Facebook users in the Asia-Pacific region from 1st quarter 2014 to 4th quarter 2021 (in millions), Facebook quarterly revenue APAC 2014-2021, by segment, Revenue of Facebook in Asia Pacific from 1st quarter 2014 to 4th quarter 2021, by segment (in million U.S. dollars), Distribution of YouTube channels Asia November 2021, by category, Distribution of YouTube channels in Asia as of November 2021, by category, Average number of subscribers of YouTube channels Asia November 2021, by category, Average number of subscribers of YouTube channels in Asia as of November 2021, by category (in 1,000s), Average views per subscriber of YouTube channels Asia 2021, by category, Average views per subscriber of YouTube channels in Asia in 2021, by category, Average views per video of YouTube channels Asia 2021, by category, Average views per video of YouTube channels in Asia in 2021, by category (in 1,000s), Number of active WeChat messenger accounts Q2 2011-Q3 2022, Number of monthly active WeChat users from 2nd quarter 2011 to 3rd quarter 2022 (in millions), Number of monthly active users of Weibo Corporation from 1st quarter of 2014 to 3rd quarter of 2022 (in millions), Number of daily active TikTok users via iOS worldwide from January 2019 to January 2022 (in millions), Number of daily active TikTok users via Android worldwide from January 2019 to January 2022 (in millions), Commonly used platforms for influencers Asia 2021, by country, Share of influencers using selected social media platforms in Asia in 2021, by country or territory, Number of YouTube channels Asia November 2021, by subscriber count, Number of YouTube channels with over one thousand subscribers in Asia as of November 2021, by subscriber count, Most subscribed YouTube channels APAC Feb 2022, Most subscribed YouTube channels from Asia Pacific as of February 2022 (in million subscribers), Most followed Instagram accounts APAC Feb 2022, Most followed Instagram accounts from the Asia-Pacific region as of February 2022 (in million followers), Daily time spent spent using social media APAC 2021, by country, Average daily time spent using social media in the Asia-Pacific region in 3rd quarter of 2021, by country (in hours and minutes), Average number of social media platforms used per internet user APAC 2021, by country, Average number of social media platforms used per internet user in a month in the Asia-Pacific region in 2021, by country or territory, Share of internet users using social media for work APAC 2021, by country, Share of internet users who use social media for work purposes in the Asia-Pacific region in 2021, by country or territory, Intention to shop on social media platforms APAC 2021, by country, Intention to shop on social media platforms in selected Asia-Pacific countries in 2021, Interest in social media commerce integration SEA 2020, by country, Share of interest in social media commerce integration in Southeast Asia in 2020, by country. Facebook: quarterly number of MAU (monthly active users) worldwide 2008-2022, Instagram accounts with the most followers worldwide 2023, Number of apps available in leading app stores Q3 2022, Most popular global mobile messaging apps 2022, Twitter: number of monthly active users 2010-2019, Internet usage in India - statistics & facts, Profit from additional features with an Employee Account. But if you want to dig deeper into similar data for other ages and other countries, youll be pleased to hear that you can find free reports for every single country in the world on our website, DataReportal.com. Reliable data in simple displays for presentations and quick decision making. It is very popular among celebrities and influencers and is mainly used to stay up-to-date on current events or to get updates on topics users are interested in5. Preparing the region's marine and offshore industries to prosper through the clean energy transition was the focus at the ABS Southeast Asia Regional Committee Meeting. 3), and WeChat (No. Statista. As a Premium user you get access to the detailed source references and background information about this statistic. Accessed March 01, 2023. https://www.statista.com/statistics/1293253/sea-top-social-media-platforms-by-traffic-share-and-country/, StatCounter. 1Source: https://datareportal.com/reports/digital-2021-india, 2Source: https://datareportal.com/reports/digital-2021-indonesia, 3Source: https://datareportal.com/reports/digital-2021-indonesia, 4Source: https://datareportal.com/reports/digital-2021-japan, 5Source: https://www.trenders.co.jp/news/1772/, 6Source: https://datareportal.com/reports/digital-2021-thailand, 7Source: https://datareportal.com/reports/digital-2021-thailand, 8Source: https://www.facebook.com/iq/insights-to-go/tags/thailand, 9Source: https://datareportal.com/reports/digital-2021-taiwan, 10Source: https://datareportal.com/reports/digital-2021-south-korea. This statistic is not included in your account. Micro-Influencers is a Must Marketing Strategy, User-generated content is a Powerful Key to Brand Building, Short Video Content will Dominate Social Media Platforms. You need a Statista Account for unlimited access. Weve scoured the web and compi https://t.co/0DyxFuJnYn. It is important to note that there is localized preference such. The Philippines, Singapore, and Vietnam also appear in the global top 15. Some 34.8% log on to read news stories, while 31% use the networks to search for articles or videos. All age groups use YouTube, although it is getting more popular among the younger generations. Well, once again, the data holds some surprises. Advertisers are Meanwhile, 36.6% use social platforms to fill their free time. Meanwhile, 36.6% use social platforms to fill their free time. Instagram ranked second at 21 percent, but in contrast to the user numbers that I shared in the previous section WhatsApp ranked third, with just over 15 percent. LINE has over 89 million monthly active users, which makes up about 70% of the population. Short Video Content will Dominate Social Media Platforms, 68 Circular Road #02-01, Singapore, 049422. With Facebook Shop, Instagram Live Shopping, Tiktok Shops, and Product Pins from Pinterest, shopping is as seamless as it gets. There are 9.7 million active social media users in the country, and 9.2 million of them can be reached by Facebook ads. You've come to the right place! Selling on Instagram has quickly become a staple feature of the platform, with many businesses seeing significant returns. You can only download this statistic as a Premium user. That's why UGC is such a valuable tool. Now you know where to reach your customers. It is free to use, but users can purchase premium features and services. They leave reviews on sellers official pages, tag them for raves and rants, and show off their new buys on their own feeds. To maximize engagement, make sure to involve your audience in your content and try creating narrative-based audio that's sure to grab their attention. It will have 60% more users than Snapchat and twice as many as Twitter this year. WHATS IN THIS REPORT? Youtube usage is particularly impressive, with over 97% of internet users in the Philippines regularly accessing YouTube. It had the largest social media penetration rate in Indonesia of 94% as of Q3 of 2020, while Facebooks penetration rate sits at around 61%. 5). Are you interested in testing our business solutions? Our latest research indicates that the global total has increased by more than 7 percent over the past year, with 332 million people coming online for the first time in the past 12 months. Turning customers into advocates isnt always easy. Social Networks in Asia-Pacific (Excluding China), 2020-2025 (millions), Social Network Users in Asia-Pacific, 2020-2025 (billions, % change, and % of internet users), Top 10 Countries in Asia-Pacific, Ranked by Social Network Users, 2022 (millions), TikTok Users in Asia-Pacific, 2019-2025 (millions, % change, and % of internet users), Top 5 Countries in Asia-Pacific, Ranked by TikTok Users, 2022 (millions), Snapchat Users in Asia-Pacific, 2020-2025 (millions, % change, and India as a % of APAC Snapchat users), Social Network Users in India, by Platform, 2020-2025 (% of social network users), Social Network Users in Southeast Asia, by Platform, 2020-2025 (millions), Social Network User Growth in Southeast Asia, by Platform, 2022 (% change), Social Network Users in Select Countries in Southeast Asia, by Platform, 2022 (millions), Social Network Users in Indonesia, by Platform, 2020-2025 (% of social network users), Social Network Users in China, 2020-2025 (millions, % change, and % of internet users), Douyin Users in China, 2020-2025 (millions, % change, and % of internet users), Top 10 Countries in Asia-Pacific, Ranked by Social Network User Penetration, 2022 (% of internet users), Facebook Users in Asia-Pacific, 2020-2025 (millions, % change, and % of internet users), Instagram Users in Asia-Pacific, 2020-2025 (millions, % change, and % of internet users), Twitter Users in Asia-Pacific, 2020-2025 (millions, % change, and % of internet users), Social Network Users in Japan, by Platform, 2020-2025 (% of social network users), Social Network Users in South Korea, by Platform, 2020-2025 (% of social network users), Social Network Users in Australia, by Platform, 2020-2025 (% of social network users), Social Network Users in New Zealand, by Platform, 2020-2025 (% of social network users), TikTok Users in Southeast Asia, 2020-2025 (millions, % change, and % of internet users), Instagram and TikTok Users in Southeast Asia, 2020-2025 (% of internet users), Social Network Users in Asia-Pacific, by Platform, 2021-2025 (millions). Overview and forecasts on trending topics, Industry and market insights and forecasts, Key figures and rankings about companies and products, Consumer and brand insights and preferences in various industries, Detailed information about political and social topics, All key figures about countries and regions, Market forecast and expert KPIs for 600+ segments in 150+ countries, Insights on consumer attitudes and behavior worldwide, Business information on 60m+ public and private companies, Detailed information for 35,000+ online stores and marketplaces. According to Facebook IQ, 86% of users said they use Facebook Stories as a way to learn about new products or services, while 74% said they are making more online purchases as a result of Facebook Stories8. A full 61% of all people in the region are active on social media - a significant rise from 55% just one year ago. to incorporate the statistic into your presentation at any time. Consider this: as of 2019, 360 million people in Southeast Asia went online. It's where people go to research brands, discover new products, read reviews, and even reach out to companies directly. But with all the changes happening in the social media space, it's important to stay up to date on the latest trends. Check out the top stories in our Weekly Recap . This is one of the topics that we explore in our ongoing series of Global Digital Reports, but the findings for South-East Asias young adults are particularly insightful. But, Clubhouse isn't the only game in town. The most regularly watched esport is PUBG Mobile , which is watched by a striking 40% of SEA's esports audience. Client-only email newsletters with analysis and takeaways from the daily news. This is according to Hootsuite's report. More recently, they have developed LINE Wow, which provides premium food delivery, and is a significant competitor to Uber Eats in Japan. Ready to level up your brand's social media game in Asia? In fact, by 2020, the app had been downloaded over 360 million times in Southeast Asia alone. YouTube is the most popular, with 94.2% of internet users using the platform. And if you have any questions about the content Im presenting today, please feel free to contact me on social media; youll find me on LinkedIn and Twitter as eskimon. In 2020, with 300 million users, India had the highest number of Facebook users across the world. The company . How to Maximise Your Exposure With Hashtags on LinkedIn, Facebook, Youtube and Twitter are not easily accessible, Developing a Social Media Strategy webinar, Everything You Need to Know About Updating to the New Facebook Page Experience, 7 proven methods for turning customers into advocates, 4 New Instagram Features You Need to Know (November 2022). We are happy to help. Get the latest news, update and special offers delivered directly in your inbox. Social media consumption in the region has grown dramatically, with. The pandemic brought a surge in TikTok's popularity, as people were looking for new forms of entertainment. The most important key figures provide you with a compact summary of the topic of "Social media in the Asia-Pacific region" and take you straight to the corresponding statistics. Viu announced that its revenue for 2022 jumped 45% year on year to US$206 million. In fact, the Asia Pacific region is expected to see a growth of over 30% in the influencer marketing platform market between 2019 and 2025. Monthly active users of leading messaging apps in China 2022, Facebook: quarterly number of MAU (monthly active users) worldwide 2008-2022, Quarterly smartphone market share worldwide by vendor 2009-2022, Number of apps available in leading app stores Q3 2022. Youku is free to use, but it also offers paid subscription services that give users access to additional content and features. And with the right combination of quality content, smart hashtags, and a finger on the pulse of the latest TikTok trends, you'll be sure to attract new leads. User-generated content is a Powerful Key to Brand Building, 7. (February 28, 2022). It launched a new feature that allows teachers to live stream lessons, and students can submit their homework through the platforms file-sharing function. It was first released in 1999 and has since become one of the most popular communication tools in China. Social media has surpassed physical retail to become the second most popular shopping format in the region, second only to e-commerce. Curated marketplace for fundraising . Show publisher information There are six platforms that dominate social commerce in Southeast Asia: Facebook, Instagram, WhatsApp, Facebook Messenger, LINE, and YouTube. Which Countries Use Social Media the Most? A whopping 92% are on Facebook, 76% sell via WhatsApp, 72% sell on Instagram, and 49% are on Facebook Messenger. Youku offers a wide range of content, including movies, TV shows, news, sports, and music. Facebook will remain on top, but TikTok, Instagram, and Snapchat are making waves. A paid subscription is required for full access. Social media has given brands more ways than ever to connect with customers. Currently, you are using a shared account. There were 56.85 million social media users in Thailand in January 2022.. 93.3% of internet users are on Facebook, while 86.2% are on LINE7. Instagram Instagram's user count has grown to over 1 billion and still counting, making it one of the best social media channels for e-commerce business. LINE is Japan's most popular social media platform. How Will Social Network Usage Change in Asia-Pacific in 2022? In particular: The potential adoption of social selling by merchants is also at 64%, while wide customer reach is the top reason for merchants to go on social media. Instead, you can focus your efforts on 1 or 2 of the larger platforms, safe in the knowledge that youll still have the opportunity to reach the majority of the regions younger internet users. But fear not! Founded in 2016, Ayoconnect is Southeast Asia's largest Open Finance API platform. Interactive projections with 10k+ metrics on market trends, & consumer behavior. For example, you can reach 100 percent of South-East Asias Facebook users aged 16 to 24 on at least one other social media platform, and the same is true for the users of Instagram, TikTok, and Twitter. Twitter has 45 million monthly active users, or 36% of the population. statistic alerts) please log in with your personal account. In fact, the Asia-Pacific region makes up the majority of unique social media visitors worldwide, representing 64% of the global audience. Read our article on Malaysia digital marketing platforms and tips for Malaysia digital marketing success, including social media marketing, SEO, and ecommerce. WeChat With around 1.3 billion active users, WeChat has quickly become one of Asia's most popular social media platforms. As for what products the Vietnamese buy on these platforms, fashion products are at first place with 55% of all purchases. And the number of internet users is still growing, too. It's proven to be a highly effective way of reaching specific audiences. But social commerce here is also set to include conversation commerce. Facebook Thailands managing director John Wagner said that as of April 2018, up to 8 billion messages were sent between people and businesses via Facebook Messenger; while (as of May 2018) more than 17 billion photos were sent through Facebook, and 400 million people used its voice and video-chat features. With the right strategies in place, you can tap into the power of UGC and build a loyal customer base that trusts your brand. 64% will return to a store they have already bought from in the past. Close behind are Facebook and LINE, with 89.2% and 88% respectively. "Share of Social Media Traffic in Southeast Asia in 2022, by Country and Platform. When choosing from the apps available, you must consider the audience for your brand. As a Premium user you get access to background information and details about the release of this statistic. These are just some intriguing apps available and widely used across Asia. Results: 975 travellers were analysed - the majority (817, 83%) being tourists. Only Vietnam falls below the global average, but Vietnamese people still spend an average of 6 hours and 47 minutes online each day. Singapore, Malaysia, Philippines, and Thailand top the charts in the number of times shopped online in a month. In Taiwan, social media is hugely popular among internet users. 82% of its internet users bought something within the survey period, while mobile usage outpaced desktop-based shopping at 64% versus 44%. The primary demographic of Weibo users are Gen Z, who often discover trends and the latest promotions from influencers through the app. How are Facebook, Instagram, TikTok, Twitter, and Snapchat doing in the region and in individual countries, and what is the outlook for each? Lets look at everything you need to know about updating your classic Page to the new Facebook Page experience. Directly accessible data for 170 industries from 50 countries and over 1 million facts: Get quick analyses with our professional research service. This micro-blogging platform has over 560 million monthly active users. In research conducted by GWI just a few weeks ago, more than a quarter of internet users aged 16 to 24 across South-East Asia said that Facebook is their favourite social media platform, ranking it higher than any other platform. What Does This Forecast Mean for Marketers in Asia-Pacific? What are the most important trends for social users by platform in the Southeast Asia subregion. Branded Content Draws Bigger Attention, 6. And Vietnamese social commerce shoppers are quite loyal. So why not give it a try for your brand? Use tab to navigate through the menu items. Top influencers and experts flock to the app to share their knowledge and collaborate with others in their niche. So, what makes TikTok so effective for marketing? Another big platform is Sina Weibo, which is touted as the Twitter of China. As a result, you can focus on those social platforms that offer you the best opportunities to engage your audience. 99% of the countrys internet users are signed up to at least one social media platform; and (as mentioned earlier) they spend approximately four hours online via mobile device. Share of social media traffic in Southeast Asia in 2022, by country and platform [Graph]. Categorised as a super app and similar to the Chinese app WeChat mentioned previously, LINE has a plethora of features other than messaging. But perhaps most surprisingly here, TikTok only ranked fourth, with barely 1 in 9 young adults across South-East Asia saying that the short video service is their favourite social platform. Our latest forecast for social network usage in the Asia-Pacific region and inaugural estimates for Southeast Asia. Across Southeast Asia, there are only a couple of notable live-streaming platforms, such as BIGO Live, Thai platform Kitty Live, and the Singaporean startup BeLive. But its also interesting to note that Twitter attracts almost as many people in this cohort as TikTok does, which again tells quite a different story compared to the one we often see in the news. Tencent QQ is a messaging app similar to WeChat, but with a slightly different demographic. In 2023, there's no denying the huge potential of S-commerce. Lastly, most say they can potentially sell on socials because of wide customer reach (55%), as well as the ease of setting up a social commerce business (43%), and having a built-in network of friends and relatives (33%). Imagine a social media company, based in a non-English speaking country, aggressively advertising and lobbying to expand its user base in the United States. So, it 's important to stay up to date on the platform Dominate media... 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