In her role as executive vice president for Sustainability, she is responsible for the development and implementation of the environmental, social and governance strategy across the company, including linking ESG metrics to compensation for all employees. Quantum Marketing Mastering the New Marketing Mindset for Tomorrow's Consumers. Earlier in his career, Andrea was a financial analyst with Consob, Capital Markets Divisions in Milan, and a senior auditor with Price Waterhouse Coopers in Rome, Italy. telling . She is passionate about using innovative and authentic people-centric storytelling to advance the company's objectives. in Political Science and Journalism from Lehigh University, where she sits on the Board of Trustees. ET - Virtual Event. Before joining Mastercard, Ari spent over 12 years with GE in a variety of senior roles in accounting, audit, corporate finance, and private equity across several key markets in the Americas, Europe and Asia Pacific. Michael joined Mastercard in 2010 to lead its Middle East and Africa operations, where he helped shape and advance the companys financial inclusion efforts - first in Africa and subsequently around the world - with targeted solutions for governments and their citizens that deliver a commercially sustainable social impact. Raja Rajamannar. Michael brings 25 years of payments, product management and technology experience to his role. Mike is a distinguished fellow of the Council on Foreign Relations. All rights reserved. Since then she has continued driving record business and brand growth for Lowes, helping to move Lowes to #31 on the Fortune500 list, increasing penetration with Pro customers, and lifting Lowes to #22 on the Harris Poll of top 100 companies for corporate reputation as well as the top spot for Home Improvement on Fortunes most admired retailers spot. To counter-act these damaging beliefs, Rajamannar proposes that we understand this next phase of marketing as Quantum Marketing, drawing a parallel between the traditional approach to advertising and classical physics. He has over fifteen years experience in the financial industry, holding senior roles at Banco di Sicilia, Capitalia Group and Goldman Sachs. Prior to assuming this role, he served as president of North America for Mastercard, overseeing the company's operations and customer-facing activities in the United States and Canada. PRESIDENT, CYBER AND INTELLIGENCE SOLUTIONS, PRESIDENT, CONSUMER PRODUCTS AND PROCESSING, PRESIDENT, GLOBAL COMMERCIALIZATION OFFICE, Executive Vice President, Commercial Solutions, Executive Vice President of CommercialSolutions, Executive Vice President, U.S. Market Development, President, Eastern Europe, Middle East and Africa, EXECUTIVE VICE PRESIDENT, STRATEGY, CORPORATE DEVELOPMENT AND M&A, EXECUTIVE VICE PRESIDENT, GLOBAL CUSTOMER DELIVERY, Executive Vice President, Global Open Banking and API, Chief Digital Officer, Digital Consumer Solutions, Executive Vice President, Business Integration & Expansion, VICE CHAIRMAN AND PRESIDENT, STRATEGIC GROWTH, Chief Marketing & Communications Officer and President, Healthcare, Chief Legal Officer and Head of Global Public Policy, Executive Vice President, Co-Head for Advisors, Founder and president, Mastercard Center for Inclusive Growth, and executive vice president, Sustainability, Executive Vice President, Digital Partnerships. He is also on the board of 6 other . He joined Mastercard in 2016 as Executive Vice President, Mastercard Labs, where he led the teams to create new products and experiences in digital payments, financial inclusion and commercial. Thank you so much for coming on the show. In these efforts, Greg is a key advisor to the CEO, executive team, and Board of Directors, helping to shape the future trajectory of the company. A jury of leading global CMOs unanimously selected Raja Rajamannar, chief marketing & communications officer and president, healthcare business at Mastercard, as winner of The One Show 2021 CMO Pencil, honoring the brand marketer behind the world's single most impactful idea on a brand's business from the past year. In her role, Sherri leads a unique team working with digital players large and small to create innovative, differentiated products and solutions that shape the future of commerce. He also . He leads BCGs Personalization business globally as well as its Marketing, Sales & Pricing practice in North America, helping clients use data and technology to deliver 1:1 breakthrough customer experiences across channels. He is a graduate of the Harvard Business School's Advanced Management Program. Carlo is responsible for leading Mastercards strategy and operations across 45 countries and territories, and driving transformational efforts across digital payments, financial and social inclusion, products and services. In this role, she is responsible for the end-to-end technical implementation of the companys products and services worldwide to issuers, acquirers, merchants and other partners. Dimensions 160 x 236 x 22mm | 389g. . He was responsible for driving growth for Spotify across MAU, DAU & paid subscriptions by leveraging data driven always-on experiences; testing new business models, partnerships and engagement strategies along with establishing marketing capabilities for fans, artists and B2B brand partners. Raja Rajamannar is an accomplished global executive with more than 30 years of experience, the last eight of which have been in the role of Chief Marketing & Communications Officer for Mastercard and the President of the company's healthcare business. He has over 20 years of financial leadership experience, including several roles within Mastercard since he joined the company in June 2010. Publication date 18 Mar 2021. Raja Rajamannar is a globally recognized marketer, an innovative thinker, a transformational business leader, and a highly successful brand builder. He started his journey at Mastercard as head of Network Processing for AP & MEA, in which capacity he actively advocated for the need to build an open payments market environment. Master's, Business Mgmt, Indian Institute of Management; BTech Chemical Engineering, Osmania Univ. Rajamannar started his career with Asian Paints in India. In this role, he leads a team focused on advancing commercial and strategic efforts with key acceptance partners across the country, including merchants, acquirers and processors. Dec. 26, 2016. Mastercard is a global technology company in the payments industry. Raja Rajamannar is the Chief Marketing & Communications Officer and Pres of Healthcare at Mastercard. Summary. Raja Rajamannar Net Worth Mr. Raja Rajamannar biography. Prior to Mastercard, Raja served as chief transformation officer of the health insurance firm Anthem (formerly WellPoint), chief innovation & marketing officer at Humana and held senior management roles with Asian Paints, Unilever, and Citibank. New Haven, CT 06511-3729. Ari is an active proponent of the companys financial inclusion commitments, and an active champion of inclusive growth efforts across a number of Asias emerging economies. Raghu Malhotra is co-president of International Markets at Mastercard, and a member of both Mastercards Executive Leadership Team, which sets and oversees the companys strategy and priorities, and Mastercards Management Committee, which ensures the implementation and delivery of the companys strategic priorities at a global scale. His book explores the collapse of traditional marketing, the technology that is changing everything, and the way tech changes are conditioning people to interact with brands. 165 Whitney Avenue Raja Rajamannar Chief Marketing & Communications Officer. At Mastercard, they have already used AI to create banner advertisements in a matter of a few minutes to great success. Prior to assuming this role in 2017, Jennifer was responsible for customer delivery, expert sales, and prepaid account management in the United States and Canada. Raja Rajamannar Chief Marketing and Communications Officer, Mastercard; Opinions. Throughout her 20+ year career, Jennifer has demonstrated a proven track record in developing and executing large-scale, business-buildingpublic relations strategies and critical, crisis management programs. Copyright 2023 Yale School of Management. Ed McLaughlin is president & CTO for Mastercard Technology and a member of the companys Management Committee. Jan 7. She previously held the same role at Endeavor after serving as the first-ever Chief Brand Officer at Uber. He also has accreditation in change management from the Australian Graduate School of Management and attended leadership programs at Duke Fuqua and INSEAD. Raja Slots Net Worth, according to the 2023 estimates, is around $900K. He is a member of the companys Management Committee. She is responsible globally for a unique range of data-driven capabilities that help customers make smarter decisions with better outcomes. Rich Verma is the Chief Legal Officer and Head of Global Public Policy for Mastercard. In that role he is responsible for growing strategic partnerships, scaling new business opportunities and advancing the companys efforts to partner with governments and other institutions to address major societal and economic issues. June 2, 2021. Earlier in his career, he was part of the leadership effort to migrate the U.S. market to the EMV chip standard, as well as the introduction of contactless payments in North America. In this role, he achieved significant growth for Mastercards business in China and oversaw the companys efforts to achieve market leadership position in Australia. She has been named to the Financial Times Top 100 LGBT+ Executives and Fast Companys Queer 50 lists. Sachin regularly engages and contributes to the Board and other governance functions including audit and risk. Swant was a tech reporter with Adweek and before that covered business and politics in Alabama for The Associated Press and The Birmingham News. He holds a Bachelor of Arts in Economics from Harvard University, a Master of Arts in International Studies from the University of Pennsylvania, and a Master of Business Administration from The Wharton School. . Mastercard partners with #Polygon to launch #Web3 musician accelerator program. Greg Ulrich is the Executive Vice President of Strategy and Corporate Development at Mastercard and a member of the company's management committee. The oldest executive at Mastercard Incorporated is JacksonTai, 70, who is the Independent Director. The most active insiders traders include Foundation Mastercard, Lance Darrell Gordon Uggla, and Richard K Davis. Marketers should not depend on delegating knowledge. They enhance the value of payments, improve business performance and elevate consumer engagement for financial institutions, retail and commerce firms, processors, acquirers, fintechs, neo-banks and public-sector institutions. In this book summary, I'm covering four key takeaways of Raja Rajamannar's new book: "Quantum Marketing: Mastering The New Marketing Mindset of Tomorrow's Co. Satvinder serves on the company's Data & Services Leadership Team, and also sits on Mastercard's International Markets Leadership Team that oversees all of Mastercard's businesses in the International Markets (IMK). In this role, he oversees the companys consumer credit, debit and prepaid products, delivering people an easier, more secure and more efficient way to make everyday purchases. . He serves as an independent director on the board of directors for the Athens Stock Exchange in Greece. 2019: the year of heightened brand accountability; Mastercard's Raja Rajamannar: 'The role of the CMO is being eroded' Mastercard's Raja Rajamannar named WFA President; Stephanie received her B.S. Raja is consistently recognized globally as a highly innovative and transformative leader, with deep expertise in Marketing, Data and Digital . These include Division President for Central Eastern Europe and, most recently, Division President for Western Europe, where he was responsible for overseeing Mastercard operations in Belgium, Luxembourg, the Netherlands, France, Portugal, Italy and Spain. Presently, Raja Rajamannar holds the position of Chief Marketing & Communications Officer at Mastercard, Inc., Director at Cintrifuse Fund Management LLC and Senior Advisor at Cornell Capital LLC (Private Equity). He's also the President of the company's Healthcare Business division. Prior to that, Mayur Gupta was the Chief Marketing Officer at Freshly where he led a team of brand marketers, growth hackers and data scientists to make Freshly an iconic lifestyle brand while driving breakthrough business growth. Bozoma Saint John was named CMO of Netflix in June 2020. In 2019, Mayur was nominated as the Forbes Top 50 CMOs by the Forbes Magazine as well as the Silver Apple "Apple of Excellence, Disruptor" Award in 2019 by DMCNY. Andrea Scerch leads Mastercards global Consumer Products and Processing team. Michael holds a bachelor's degree from Manhattanville College in economics with concentrations in mathematics and sociology. Prior to joining Mastercard, Jess led product development at Affinion Loyalty Group after beginning her career at Capital One for over 5 years. In his capacity as president for Asia Pacific at Mastercard and a member of the Global Management Committee, Ari Sarker oversees all of the companys activities in the region including business strategy and operations, product development, sales and marketing, and relationships with governments, regulators, banks and merchants. and Safety Net, a product that identifies patterns and detects malicious activity in a matter of minutes. Michael Fraccaro is the chief people officer of Mastercard. 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