I mean, I know people who are listening can't see it, but if you're watching a YouTube channel Oh yeah. Right. From there it comes down to preference and accessibility. Right. Welcome to the Niche Pursuits podcast. Facebook gives people the power Facebook Email or phone Password Forgot account? WebKevin Espiritu is the founder of Epic Gardening, a multi-platform online gardening education company. Hey, I've got this topic. I don't wanna say repurposing content, but taking one piece of content and using it as much as you possibly, possibly can. I, I purchased a site to get me into the house plant world in, instead of writing all those articles I bought and migrated over the best of one. That's not a company. , um, for people who are stuck on that, um, you talked about how to use it across different mediums, but also how to take one topic and then write a whole bunch on that general topic, but getting really specific. And it was for for sure the most money I'd ever spent at, at one point in time, you know? And so it's like, okay, well what's every format you could do that in? WebKevin Espiritu. And I, that's sort of the thing I already had going, I guess my perspective has always been, generally speaking, information wants to be free. All right. WebKevin Espiritu. That's really not that good. And you know, guys like the Authority hacker guys bug me all the time to like, make, make, make a course. Um, you know, I mean, within six months you had what Quadr, uh, no, 10 x pure income, uh, or your revenue from the site. I think I've learned enough. That's amazing. Kevin started a gardening niche site following The Authority Site System (TASS) course. I hope this video inspires and shows you what's possible with a clever hook. 'Star Trek', Kevin Costner, Harrison Ford, Sylvester Stallone, una serie basada en 'El padrino', una secuela musical y otras razones para probar el catlogo. Where are we going as a company? And a little bit more stable. Um, so I just recorded. My name is Kevin Espiritu, and I run a company called Epic Gardening. If my rankings drop, my views don't drop commensurately. Um, so, so standard interview format, right? So I believe in 2017, I think at that time I switched to Zoic from Aen. But, you know, a lot of the products in the nursery just aren't that good, to be honest with you. If so, I guess I would say that like a, a builder out there is like, if you want it, you probably have it and you don't even know you have it, and you just have to like break out of the pure s e o pure builder mindset and think more holistically about online business in general. Like there's all, when you get to certain levels, there's just operational things you just have to do. WebNo mirando nosotros las cosas que se ven, sino las que no se ven: porque las cosas que se ven son temporales, mas las que no se ven son eternas. A boiler failure next winter and save money. And so, you know, we're hiring some, some better players in, in those roles to help out there. Never had been in one myself at the time. Kevin: Have insights into that. Yeah. , uh, I don't know. Yeah, good point. Now there's something really here for everyone though. Um, again, going to that top 50 pages idea where I profiled things and like put 'em in and, and then there you go. Uh, and I was, I had no experience doing anything in business back then, so it just felt all it, it sort of felt fake. Assess your space and see whats possible with the options that you have. I think I, I did get a little bit more tactical about where now it's, it's, it's the power law with a lot of this stuff in, in our space where it's like, okay, you know, let's say you're making $2,000 a month on, on Amazon, or let's just go back and say, you're making the 400 that I, I was making, it's pretty easy for me to export the, the Amazon sales for the month, right? Look no further than niche sites.com. Can I write more articles around that as a sort of cluster? Uh, so it's like, why, why would I hamper myself? Our seed company's called Botanical Interests. Log in or sign up for Facebook to connect with friends, family and people you know. Mm-hmm. There are some bigger ones that, that mix different categories, but we're the largest on TikTok. Um, so yeah, and just kind of jumping in. It's absurd. Yeah. Jared: thank you so much for coming. Jared: I wanna ask you a couple questions towards the tail end here. They, they're literally selling some random me too product off of Ali Express that thinking that magically someone will buy that and then they don't flip the switch and think like, do they even purchase stuff like that? So this was the hook, and this is why this campaign was so successful. If you want similar link building PR campaigns for your website, head to search-intelligence.co.uk and get in touch with them now. Hey Kevin, welcome onboard. . Kevin: what caused you to move over? That's not where he stopped. YouTube monetizes very similarly with ads and affiliates. Uh, and we have the education to bring them through the whole journey. Um, so I would say like, okay, well what, what are the levers that can destroy me if my rankings go. Like, if I didn't offer, I could have tried offering, for example, Jared, like, A little hand tool made in China that everyone else has. And so I was like, okay, well I need to expand and solidify the strength of the business. I, this really needs to win a lot more than I thought it did to be comping out better than if I had just been that accountant right Now. Making the content and developing the team, the operational side of like running finance and like, what's your cash conversion cycle and your inventory, you know, what's your inventory planning? Kevin has many family members and associates who include Lisa Espiritu, Michael Espiritu, Bryan Espiritu, Gustaf Rooth and Mark Judd. Um, but really, I, I kinda went full-time on Epic gardening in 2016. Jared: How's it going? Well, I would, I would certainly try my best to like hedge every weakness of, of the, of the company. Mm-hmm. My name is Jared Baum and the Today we are joined by Kevin Aspi, too. No wonder that so many journalists covered our story at this headline is a massive link magnet to their audience. I suppose, especially looking backwards, but, but also kind of put me on this like, Sort of hamster wheel of trying to figure stuff out on my own and, and kind of beating my head against the wall, like building websites for people. So he's grown much more than a website. I have a couple follow up questions. If you dont have a balcony and are gardening entirely inside, for light your dream scenario is a south-facing window, and even then thats not as much for the plant. And it's probably better to, to have me running, you know, the, the brand side of it. Uh, and then that sort of worked. And so it was sort of a hack. So it's like, just do whatever you can to make sure that those types of moves don't hurt you. Kevin Espiritu YouTube Star #231141 Most 10 Best Cover Letter Generator Tools to Help With Your Job Hunt. Like what are some of the, the big high levels that, that you learned along. Webdepartment of treasury austin texas 73301 phone number; wii sports club unable to acquire data; randolph high school track and field; huntley ritter parents , what, what did you do to get the site going? Web lanzamientos Perfecto Imperfecto en las voces de Rubn Flix, Norberto Vlez y Kevin Ceballo. For this type of gardening, plants tend to grow faster and larger because youre putting them in a cocktail of nutrients. Last Updated 2022-07-04T16:21:25Z lanzamientos Exa here's how to prune it and determine it. But I obviously have a lot of love for that whole thing. Thinking so. Can you imagine when people see this headline in the news, you should turn on your boiler this summer? His mission, he says, is to teach the world to grow. To that end, we asked for his recommendations on how to coax more veggies out of the garden this summer. Right. Right? Um, so I thought I had this sort of clever model there, and then I put that on pause to scale the, the, the, the blog up to a point where it actually paid for my. Ratings & Reviews What do you think? They're paying you to have access to an audience that you have full access to. All right. That's, uh, well, congratulations. And since I've left, I've left about. But if youre growing indoors, you can do hydroponic so you dont have to cart soil into your home. Uh, so that was it. Kevin: question. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy. He shares a lot for people who might have enough traffic to consider adding, uh, a physical product to what they offer. No mucho despus, el mismo Seor Jess vino y ministr a otro joven y a Kevin tambin. So really, unless you, unless you earn out your advance, cuz in advance doesn't mean it's free money. Appreciate it. Yeah. Um, because the, the traffic boost from improving and, and having those articles sit on a better domain was just, was just too much, you know? So basically from my early twenties, like 18 on, actually, I, I had been relatively self-sufficient. Kevin got into gardening in early 2011 with his first hydroponics setup. I think that mostly the blog helped those grow initially, but the reciprocal doesn't really happen that much where the YouTube doesn't really help grow the blog all that much. People named Kevin Espirito Find your friends on Facebook He lived in a condo back then, so he didnt have space for a big backyard soil garden. Um, and the thing I always say is like, it's, it's the power law of the power law almost with product. Surfer SEO Review: Is It the Best All-In-One On Page SEO Solution? Um, but everything else in the garden world, if you wanna check out Epic gardening, it's just epic gardening. WebOriginally started as a hobby by founder Kevin Espiritu in 2013, Epic Gardening has since become the worlds most followed gardening brand. I mean, it's tough to me, it feels inevitable that the whole niche site thing at some point def it. So I was like, okay, I'm gonna make a run at this thing. You know? Right. This way they can avoid. Maybe it's time to, to go do my own thing. But you, you gotta think about it that way. There's a seasonality curve on all of your demand because it's a seasonal business. Lives in Las Vegas, Nevada. Here at Sunset, were currently on a mission to demystify gardening for first-timers. Mm-hmm. Maybe it's, you know, that's why maybe people start operating like networks of sites so they have something that's like countercyclical to the one they're in. Our New Newsletter Will Help, This Is the Absolute Best Way to Start Seeds for Your Garden (And Get Your Plants to Grow Strong and Healthier), The New Cult Cabs Are from Wineries Youve Never Heard Of. Oh yeah. Um, Nevertheless, like had I not been proactive to do it, I wouldn't have even had the chance. . Last Updated 2022-07-04T16:21:25Z lanzamientos 5K a month. Look no further than niche sites.com. Menu Log In Sign Up Jared: paradox there, . Yeah. And so if I can make, like I have a, I have a 45 minute video for example, on, on how to grow microgreens, which are like really small baby greens. There's no way they will not click on it. Yeah. He continued and expanded into developing his own products, of which now that makes up over 90% of his revenue. Just so happened that I was selling more than 35 k a day because I had products set up. It's now called Scribe Media. Um, and you know, hopefully the site comes back. And so what we did is we bought all of the injection mold assets, which is like these big old machines that make the product mm-hmm. Um, but yeah, like to your point, in a perfect world, you'd, you'd slowly migrate towards that, but there's some relationships that you don't, you don't want to do that with, cuz it doesn't make sense. I, the thing I guess I would say about that is it doesn't move the needle for you revenue wise as much as it does authority wise. So to me, I was like, oh, this is the actual model of the company. Um, and so I, I think in my heart of hearts, what I would love to do, The strategy of the business. , and actually I thought I was gonna be a farmer. Gardenings about finding what works for what youre given. This field is for validation purposes and should be left unchanged. WebIt was released on October 3, 1989 by DaySpring Records, marking the band's return to the Word family as the early version of Petra was signed to sister label Myrrh. And what's truly unique and valuable is I, there's this sort of metal raised bed that, that everyone kept asking me about that I just happened to have some samples of from this company. And I mean, obviously the big question is how you got into a brand this size, but what are some of the keys that took it from what is a very respectable income, right? And then by the end of that year, so about six months in end of 2016, I was hitting four 5K a month in, in revenue. This was 2017, so there were like four, um, and they were all like 30 to 60 minute shows about a particular topic, usually with a guest. Mm-hmm. As soon as products became 50% of revenue in the first year in 2020, it was 88%. I, I just recently updated my background, so I feel pretty cool. Uh, and, and there you go. We're, we're tracking towards somewhere around 15 to 20 this year. Jasper AI Review (Formerly Jarvis AI): Is It Still The Best AI Writing Assistant? For me, space requirements are the biggest gauge to which method you should use. No wonder that so many journalists covered our story at this headline is a massive link magnet to their audience. Right. The campaign hook was pretty clever. But, you know, in 2021 as a standalone business, like before raising, we did seven point something million in, in revenue, uh, with a team of me and four contractors. So maybe it's coming, maybe. They're from Australia. It sounds like you had a cool thing going with, uh, scribe or what, you know, what they were called for time. I don't know how many times it's been clicked through. You don't work 80 hours a week and sleep under your desk. For several years he has been helping businesses upgrade their marketing strategies as the co-founder of 8-Bit Content. Rate this book Write a Review Friends & Following Um, because I had the audience and I had the ability to communicate about the product, and, and he, he had the product itself and the manufacturing capabilities. And, and not get boxed into that. So actually my garden assistant, I, I hired a garden assistant for like 20 bucks an hour who lived down the street from me. However, there are two original songs, both written by band founder Bob Hartman . Right? It's just me talking into a mic, into like an audio recording app and I just stopped and then I just trimmed the ends and uploaded it to Lipsen. Arizona Republic. You probably know more than me. Required it almost, if I wanted to do what I wanted to do, um, which is there, there's an opportunity in gardening to just build the next generation garden company from media all the way down through the products. Right. Uh, and then again another two x. Here's a short clip of Ferry from Search Intelligence showing you how their agency built digital PR links. I'm gonna, the revenue streams I have, I'm gonna just gonna keep pumping those. I'm gonna try to launch one over the weekend to like, See how easy it is. Yeah. I'm so curious to hear what you're doing. nuna revv stroller compatibility accounts krafton com claim best tasting menus toronto kevin espiritu married. Yeah. You jumped in, you just kind of jumped in one day and did it and learned. Mm-hmm. This Episode is Sponsored by Search Intelligence & Nichesites.com. Um, but I was being upfront about that cuz the whole, you know, the whole supply chain was broken back then. Maybe that's an extreme version cuz I, I would pay anything to not be an accountant personally, but there's certainly jobs that are like kind of fun at the, you know, 90 to $150,000 range that you could do that don't subject you to as much risk. , you know, what are, what are like, what are the next steps? But there's also something here for you if you maybe are just on the website, but are ignoring other social media channels. Um, raised some money for a, what I thought was a genius idea at the time, which was a personal relationship, uh, app to like, help you have a better relationship. Would you like some killer tips on how to turn a niche site into a prominent brand capable of withstanding Google updates and an AI apocalypse? So I was starting to. I would say this campaign is a massive success. If you want similar link building PR campaigns for your website, head to search dash intelligence. Offers may be subject to change without notice. Kevin: to sustain itself. any other ideas for people who are, who are perhaps not harnessing that model. Like it's the best thing I've ever seen. Um, and so what I did is I, I found these raised beds, which is like a gardening, just a way to garden, um, to contain soil. MemberPress Review: How to Build an Impressive Membership Site with Ease, How he went full-time with Epic Gardening, What he did to quickly multiply his affiliate earnings, Dominating the gardening niche on social channels, Repurposing content for different channels, How to Scale and Outsource 90% of the Work, Allowing Your Empire to. , they have traffic around a certain, um, concept or product. A massive seven figure driver of business force that is very, very high margin, which products are less lower margin. As the sing goes, a trial is worth more than a thousand words, and they're offering a special trial just for new customers. Um, and so spun up a simple Shopify store on a sub-domain and, uh, sold 'em out on the water, which means like in Transit to America, and then used that money to buy another container, sold that out on the water, and then used that money to be like, oh, I guess this is like a real thing now. Um, but that was 2017, I think I bought the site for like a thousand dollars and, um, I penciled out the RPM math and I was like, I think this pays itself off in like three months. Jared: jump into the podcast, I wanted to let you know that today's episode is sponsored by Search Intelligence. I love your background. Jared: You talked about how 2019, by the end of 2019, it was half your revenue. I gotta offer something a little bit different. These vertical gardens are all the rage, thanks to lower water use and a strict watering schedule. And so I started building a base out there. And so I decided to go like gamer tech dude, you know, and have the RGB stuff going on. It's less, um, it's less dense. Yeah, . Yeah. Yeah. Or is that, is that getting harder, um, to enjoy it because of all the, the other responsibilities you have? This case study highlights the fact that a clever hook can be applied to any insight or story to make a campaign more successful and more compelling to journalists. Are you looking to scale your niche site portfolio or build your first website? Did you follow along where now you're producing and actually making your own products? A boiler failure next winter and save money. Yeah. Yeah. Um, but really, I think back then, really not that many people were just trying to build a site in the space the way that I was trying to build it. So what are the pages that are driving that revenue? Um, and there you go. And I didn't, I scaled the team too slow to catch up to that cuz I was like, yeah, I'm just making videos and selling products and having fun with this thing. He had to get creative. Kevin: You know, I think, I, I think in a perfect world, like, like I said, I never thought I'd raise capital and so I never really thought I'd be on the journey I'm on now. Um, so I started building out a bit more of a, you know, just like a stable sort of foundation. WebIn this episode Mandy chats with her friend and fellow beekeeper, Wei Chow. That implies membership for life and unconditional support. We therefore advise the press with an expert commentary piece on behalf of our boiler client that people should turn on their boiler this summer just when the heat wave is in full swing. So these basic, basic things I didn't know. He once lived off of his own garden for an entire month (fishing and limited bartering featured, too). There are 50+ professionals named "Kevin Espiritu", who use LinkedIn to exchange information, ideas, and opportunities. Different people. I mean, you, you don't need that much more in traffic to, to triple, quadruple the income if, if it's a big ticket thing. 'Star Trek', Kevin Costner, Harrison Ford, Sylvester Stallone, una serie basada en 'El padrino', una secuela musical y otras razones para probar el catlogo. Kevin is the mastermind and talent behind Epic Gardening and the author of Field Guide to Urban Check reviews, hours, insurance options, & book your appointment today. Kevin: revenue? We'll catch up again soon. We told the press that people should turn on their heating this summer if they want to save money next winter, and we landed over 20 links in national and regional UK obligations for a boiler client. , you know, someone, but books, especially if you go with a traditional publisher, you get like an eight to 10% cut and a book advance, which typically you just spend on making the book. , a lot of people listening might have traffic and you might adjust, totally sparked their interest, right? The author of Field Guide to Urban Gardening and creator of the website Epic Gardening first began using a hydroponic system in his apartment in 2011, and has since grown to be an expert in urban gardening (and expanded to a beautiful urban farm). Kevin Clarence Espiritu. 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