WebNegotiated a complex lease termination agreement with a national billboard company, which involved the negotiation and settlement of a substantial claim against the tenant for damages caused to the landlords building. 1. Without that, you are locking in a bad lease when you sign it. It can range from $100 to $5,000 a month, depending on what was originally negotiated between the original parties. The Lease includes basic information about the property, as well as provides an opportunity for both parties to specify their rights and responsibilities under the Lease. Insider has read legal cases where landlords seek to keep a billboard at termination by arguing that they agreed to a license and not a lease. 0000000734 00000 n Push too hard, and they might walk away and you lose guaranteed income that is very hard to replace. 0000004719 00000 n Copyright Billboard Advertising Direct 2023 | About Us | Billboards | Mobile Billboards | Digital Billboards | Helpful Tips | Contact Us. Please upload your logo and up to additional three images. Numerous simple slogans have been used over the years to brand businesses big and small alike. That way, as the net revenue increases over time, you continue to receive a fair amount. And if they take it out after the lease expires you cannot build a new one to replace it. The billboard operator pays monthly (or yearly, depending on the lease) rent and nets the difference between the rent and the ad revenue. Unless you are convinced that there is a 0% chance of your property being used for different purposes at some point, every billboard lease should contain language allowing for removal in the event of future plans. The year after you sign the lease, the value of your stream of payments is reduced by the inflation rate. Well, what about an adult bookstore? Other names for the document: The second consideration, which is much more difficult to estimate, is to have the lease end only at times in which the U.S. economy is strong and not when it is weak. You can get started on any budget. So here are some of the initial things you need in a good ground lease, from the landowners perspective. After a half a century of combined years in the real estate business, OBUniversity.com is the only place that will give you the good, bad and the ugly details on Outdoor Billboard Investing. There is a lot of information "out there" and unfortunately, like most industries, you are only getting the information form "consultants" that will directly benefit them. The . Avi Sinai started to practice law in 2011, focusing on business and real estate transactions. Our outdoor media affiliates offer a large variety billboard advertising in Santaquin. The removal clause should be reviewed by your attorney, and should give you the sole right to remove the sign without any conditions. What is it worth? Knowledge is POWER. One of the first problems with billboard renewal dates is that they are typically so far in to the future. Since you only have one shot every 20 years to negotiate your ground lease, it is imperative that you do a good job at it. 0000000016 00000 n You fill out a form. In addition, when you do reach out you dont want to be rushed. Our pricing works based on one blip at a time. Disclaimer: The use of the Internet or this form for communication with the firm or any individual member of the firm does not establish an attorney-client relationship. With thousands of dollars at stake and potentially millions in reduced value to the property it is important that you understand how the process works as well as the insider secrets and tricks that the billboard companies use in their favor. But, again, you have to be reasonable. Some landowners have built and operated their own signs, and without Property owner approached Sinai Law to negotiate a small billboard in South Los Angeles. There are two options here. WebThe average billboard ground lease is 20 years. Learning how to negotiate billboard leasing and maximizing income and profit from billboard leasing. 0000002467 00000 n The cost depends on the location (s) and time (s) you choose. OOH Industry Mourns Tragic Loss of Longtime Exec, Catalyst Outdoor sells to Lamar and Clear Channel Outdoor. Client was unable to negotiate a better lease term, as Outdoor Media was playing hardball and threatening to leave. Interpreting the lease and applying local rules is an essential leverage tool when negotiating with a billboard operator. And most leases specify that the billboard is the property of the billboard company. By hiring Sinai Law, you get an experienced transactional real estate attorney to represent your interest. One of the biggest factors in determining the success of any billboard rental in Santaquin, UT is viewers ability to remember the advertisement. You can prepay $100 on your Blip account (link to login) and we will provide our design service for FREE! Combination of location, traffic counts, and your negotiation skills. However, that all blew up when the land owner did their homework and found out that the sign company was trying to take advantage of them. On the off chance that an announcement board has $10,000 net income in a year, then the bulletin ground rent ought to run from $1,500 to $2,000 for every year. Our firm re-engaged with Outdoor Medias representative and after 2 weeks of negotiation a new lease was signed at a 600% rent increase. Never approach the billboard company in an adversarial manner. Verify the existing license for the billboard with the city this is a crucial point because there are many existing billboard without a license or an expired license. Lowering Barriers to Entry in the World of Mass Communications. %%EOF Combine this with your own effective color schemes and flare and your product can soon become a household brand. Income generated form a billboard is extraordinary as it doesnt prevent you from offering or creating your property. A blip is anywhere from 7.5 to 10 seconds on a rotating billboard. Write the date, the landlord's name and address at the top of the letter. xb```b``|A8@E~_tV,Y030M`z4IK9uAVuXXgI,Y There is a lot of information out there, and even more people willing to assist you with your telecom or billboard lease sale, or lease (or amendment) negotiations. The sign company may argue that you could plan a project that incorporates the sign, or that it cannot be disturbed because it falls in a building setback zone when you really want to remove it for aesthetic reasons. WebWe match you with the perfect billboard for your campaign and help you save up to 20% on every Santaquin billboard rental. Client incurred only 5 billable hours as legal expenses total. n3kGz=[==B0FX'+tG,}/Hh8mW2p[AiAN#8$X?AKHI{!7. Under this Agreement, the person renting the property, known as the tenant, may either erect a billboard on the landlord's property or make use of an already existing billboard on the property. Review the existing lease and all amendments for the billboard. For the same reason you are unlikely to see a preview for a children's movie at a movie that is rated R, there are some places that offer audiences that are not useful for every advertiser. Review the existing lease use a lawyer to explain and break down the lease completely so you are aware of any limitations or timelines that are in place to protect the tenant or gain some advantage. Whether you are a real-estate agent or have a family-owned restaurant, you decide how muchor how little you want to spend. Can you deliver? The billboard lease is longer in term. A ground lease is the preferred means of agreementA license could be used, that that has attributes that are usually objectionable. Billboard Insider would never put a billboard up under a license agreement. Is it a good time for you to sell? Hn@;sHoC85D>}gm11qacypqpyj# If the tenant would like to lease the use of the billboard to a third party, they can use a Sublease Agreement for this purpose. There are a few steps you should take before closing in order to verify this income, especially if you are purchasing the property for its income, and the revenue from the sign is priced in: Any sign or billboard that is unlicensed or not according to code could be subject to a violation and fines from the City of Los Angeles. A billboard that rents for $2,000 for four weeks in Dallas, may rent for $20,000 in Chicago. If you are negotiating in the average city, you should shoot for 20%. It is important to take into account location and traffic numbers. Distinct from that, however, required disclosures and lease terms will be based on the laws of the state, and sometimes county. So when it comes time to renew and extend it is important to get the new rental rate right. When you are talking long periods of time, nobody can predict where inflation will head. The bottom line is that many deals go bad due to the sign companys lack of using good common sense. It costs only $199 to learn, based on industry averages and real market rents, the range of what your ground rent should be. Web12 handy tips about billboard leases (billboard lease information the sign companies don't want you to know) 1.Billboard companies want to pay as little money as possible for If they feel that you are difficult to work with, employees of the billboard company may opt to remove your sign to eliminate the need for further contact. Through aggressive representation of his clients mainly in the commercial real estate field he helped solved clients needs outside the court and helped them avoid future litigation. 0000001962 00000 n x1 0v\bg=IR,W9sx9x % Get A Quote For Billboard Advertisingin Santaquin! When you sign up a 30-year lease, that means youll have to remember that date three decades into the future. Telecom or Billboard Lease Negotiations and/or a Lease Sale, we will let you know ALL of your options, whether you hire us, or notinitial consultation is free!!! When it comes time to renegotiate those leases, landlords have a unique set of challenges against the billboard companies. WebFor 30 years, Lang Media has acquired key tower or billboard leases on major thoroughfares across America. The rent increased from the billboards new lease created $120,000 in equity. Short term billboard rentals in Santaquin, UT can be extremely effective. 0000003835 00000 n 2022 Blip | Our Cookie Policy | Pay Per Flip, Pay Per Blip, Blip, and Blip Billboards are registered trademarks of ACME Intergalactic Inc., registered in the U.S. and other countries. Negotiating for a good ground lease for your digital billboard is a rare opportunity. A license is a contract that allows a person to conduct an action on the landlords property. You will be able to modify it. 2) What to know before your billboard lease renews. Our out-of-home brokerage process is simple and involved. 0000002985 00000 n And its not something you are going to learn from experience you will only do it about three times in your lifetime! Unlike commercials or magazine ads, you cannot flip the channel or turn the page on a Here, we believe in informing the leaseholder/landlord, giving true, honest, accurate information, and living our life in an honest and transparent way, while maximizing payouts, or rents. Its based on the size of the rent. Its basically the net revenue from the sign (gross rent less advertising agency commission, if any) times a range of 15% to 20%. How To Determine What It Costs To Build An Outdoor Billboard Sign, How To Build Your Retirement With A Pile Of Wood, 4 Things The Landowner Needs In A Billboard Ground Lease. Here are a portion of the essential things that you need to take care of with respect to billboard leases. Engaged with billboard rep and signed extension at the previous rent within 1 week of retention. This risk is largest potential downside from having a billboard on your property. But you have to be fair about it. The cost depends on the location(s) and time(s) you choose. So how can you do that? First, how far in the future will you be redeveloping the property? N')].uJr Enter your email address to join 3,258 readers who subscribe to all Billboard Insider articles by email. So, it comes as no surprise that the average person has absolutely no clue as to how to handle the negotiation of a billboard lease on his property. Verify if there are any rent increases in the lease, and who is responsible for paying utilities or maintaining the sign. Another option is to lease land that already meets all of the regulatory requirements and build a billboard there. Billboard leases are a novel specialty of land, however substantially more copious than you would envision. To protect yourself from this attack, make sure that the lease is fully executed and has all attachments. Santaquin has a poplulation of 9,674 people. However, having the entirety of the Agreement between the billboard owner and the landlord in writing helps mitigate any potential for future misunderstandings and disputes by making each party's rights and responsibilities under the Agreement plain and clear. 2118 Wilshire Blvd Suite 311Santa Monica , CA 90403. CPI stands for Consumer Price Index, and it is a good barometer of inflation, and easy to track and verify. Of course, if the lease does not already provide that, its too late to try to go backwards and obtain it. .ryE9"aB!:AZiv)6*@00]Ly| H That scenario is not as far-fetched as you think. This would eliminate 10 of the to 20 leading out of home advertising categories from going on the billboard. Insider was negotiating with a shopping mall about putting up a digital billboard. The imperative point is that you have no less than one of these choices in your lease. YXntLbecUbY2%BcbKV'xLTrQ'\:T We would never agree to a new lease which allows a landlord to terminate the lease and make us take down the billboard without compensation, especially if we are putting in an expensive digital billboard. To start with, later on will you be redeveloping the property? You cant make it impossible for the billboard company to find a single client you will allow. A well identified site can protect your billboard company from a future owner who has other plans for the portion of the property your billboard occupies. With constantly evolving forms of billboard advertising, and the increasing popularity of digital marketing, billboard leases are expected to remain a staple in the advertising industry. So if you cant agree on a new lease and the operator takes down the billboard, you wont be able to replace it. Both sides need to know exactly where on the property the billboard sits. HyTSwoc [5laQIBHADED2mtFOE.c}088GNg9w '0 Jb Good. Accepted file types: png, jpg, jpeg, eps, ai, psd, svg, Max. It is important that the negotiation is controlled along realistic lines of pricing, term, and open communication. WebThe Best Cell Tower Lease Consultant. What should I get for rent? files: 3. Property owners have less leverage in negotiating with billboard operators. It is troublesome for anybody to speak against the idea of how reasonable it should be and this point thus could take the deal in your opponents favor. Why? The details in addition to the rent is important when the lease expires, is there an automatic renewal and who pays the expenses? Billboard companies are known for using contracts that strongly favor their interests, so any paperwork offered by them should be reviewed by an attorney. "F$H:R!zFQd?r9\A&GrQhE]a4zBgE#H *B=0HIpp0MxJ$D1D, VKYdE"EI2EBGt4MzNr!YK ?%_&#(0J:EAiQ(()WT6U@P+!~mDe!hh/']B/?a0nhF!X8kc&5S6lIa2cKMA!E#dV(kel }}Cq9 WebThe first inclination of a competitor upon being offered a billboard lease for sale is to go around you and try to cancel your lease and sign one up himself with the same landowner. Now landowners can maximize the revenue on their lease and make sure theyre getting a fair deal. Many of our readers try to negotiate a low fixed rent. You cannot afford to make a mistake that you will be stuck with for decades. Why? Although billboards provide enough area to put innumerable words, it is always a good idea to keep your message short and to the point. Target your local market or blanket the nation with your brand, your digital billboards can span across the United States from Los Angeles to New York. How To Determine What It Costs To Build An Outdoor Billboard Sign, How To Build Your Retirement With A Pile Of Wood. It is difficult for anyone to argue against the concept of fairness, and it brackets the negotiation down to just one point. In L.A., there are ground rents that can equate to 50% of net revenue. Billboard leases are a novel specialty of land, however substantially more copious than you would envision. billboard that rents for $2,000 for four weeks in Dallas, may rent Or maybe the sign is grandfathered and if a new lease cant be forged, then the property owner will never again have any sign income if you remove it. By uploading, you confirm that you own all rights to the uploaded images and acknowledge that Blip Billboards is not liable for copyright infringement, intentional or otherwise. From a vital point of view, one can consider this. What should I know. Along these lines, it is pretty evident that the normal individual has truly no idea concerning how to handle the lease agreement or negotiation of a billboard on his estate. Whatever your plan, you cannot forget the renewal date. Caltrans Website offers the current regulations and process regarding those licenses and existing ones. The initial building block to determining what your fair ground rent should be is to comp what the rents are in the area of your sign. Should you put your email address on your website? Contact Avi today. Commercial property owners in Los Angeles often have alternative streams of income in the form of long term leases from billboard companies, such as Outfront Media, CBS Media, or Lamar. So look at what the sign has been brining in and apply 15% to 20% to that number and that will give you the range of what youre hoping for. Good billboards are simple and we may need to adjust word and character length. Just dont be one those 1%. endstream endobj 1541 0 obj<> endobj 1542 0 obj<> endobj 1543 0 obj<> endobj 1544 0 obj<>stream If, as lessor, you are worried about ODA potentially negatively affecting your resale value, then include a provision that allows you to terminate the lease on sale, but be prepared for pushback since the lessee will incur the expense of removing its improvements. Successful billboard designs are simple, include great color and contrast, and are legible from a far distance. Submit the short form below and attorney Avi Sinai will be in touch with you soon. To do this, prepay on your account, reach out to your Customer Success representative or message our. 0000019688 00000 n Follow These Steps, The Top 5 Best Crypto Credit Cards To Get This Year, Funds are available to U.S. WebNegotiating As A Billboard Landlord - Capitol Outdoor. Otherwise, your fair ground rent will begin to erode with inflation from the minute you sign the lease. Or a topless bar? 0000003913 00000 n Unlike most billboard ads, a digital billboard can be updated in real time. Along with a slightly lower flat rate, attach a provision entitling the lessor to 15-20% of all revenue generatedduring the lease period. Billboard Insider doesnt mind agreeing to a 10-20% of gross lease for a good site, especially if it allows us to lock in a long term lease. Get Comparable Rents find what other billboards are paying in your neighborhood. Join our mailing list and receive a free book titled "How I Turned Around $4k Into Over $19,000.00 Per Year In Income". Often, the billboard company will seek to litigate the matter, and the landowner will capitulate rather than have his project tied up in court for years. WebNegotiating a Billboard Lease with an Advertising company in AL Commercial Real Estate Investing User Stats 37 Posts 20 Votes Commercial Real Estate Investing Negotiating a Billboard Lease with an Advertising company in AL Shepard Ager Real Estate Professional Birmingham, AL Posted 4 years ago Hey Everyone, I hope all is well. Board leases are, all in all, decently long term investments. If your requested content exceeds the following requirements, your design may not be approved by sign owners and will not display on the billboard. Although, you may request that you get a "reasonable" rent. Ad Board Lease Agreement, Advertising Board Lease Agreement, Billboard Lease Contract, Lease Agreement for Ad Board, Sign Lease Agreement, Arrangement of who will be responsible for erecting the billboard, Whether the tenant's use of the property and the billboard itself will be. Billboard leases are, in general, fairly long-term instruments. Generally placed along highways and busy streets, billboards can quickly catch a person''s attention and create a lasting impression. Billboards seem to be everywhere, but landowners must consider a few things before deciding whether they want to lease their property for use by a billboard company. Fill out this form to submit your messaging request. The goal of the landowner is to lock in a ground rent at the peak of the market, and then ride it through the recession. Landowners also want to contract to increases for inflation and also be clear on their rights for future removal of the sign. Please note that this design request includes (1) design across your campaigns sizes. What if you forgot the deadline by one day (it is 19 years out in the future, after all) so you are screwed for another 20 years? We all regularly drive by billboards, but we seldom think about the economics of how they work and what they pay the landowner. These tax credits do not need to be repaid. Here are some of the basic points that you need to be aware of with regard to billboard leases on real property. And, although everybody has forgotten by now, there have been periods of 10%+ annual inflation in this country. Hiring an experienced lawyer is the best way to maximize negotiating power. Even long term leases actually do come due one day. Ask if any rent concession were given to the operator during the COVID-19 pandemic. The best technique is to get a base least of ground rent versus a rate of the net income. The onset of digital billboards revolutionized when and where billboard ads show, but the process of advertising on one has remained relatively the same. This is less likely in a large urban market. 0000003568 00000 n This is the fee for our one-time Design + Messaging service. The other option is to have a CPI increase in your ground rent every year. There are some logical steps to take when negotiating a billboard ground lease. Need help with a real estate matter. You need to know this number before you talk to the property owner. When you comp billboard rents, dont use a times 12 estimate for the figure they give you; you need to use a times 13. nQt}MA0alSx k&^>0|>_',G! You need the ability to have the final word on what goes on the sign. The document includes various options to tailor the Agreement to meet the parties' needs. This can sometimes backfire. 0000008686 00000 n 1550 0 obj<>stream Note: Billboard Advertising in Santaquin is subject to Case Study #1 Small Landlord vs. You can pay as little or as much as you want with Blip. This field is for validation purposes and should be left unchanged. A Billboard Lease Agreement is a document used by a landlord who owns real property and someone who would like to use a billboard on the landlord's property for the purpose of advertisement. A rate of the billboard company to find a single client you will be stuck with for decades,... Is that many deals go bad due to the rent increased from the landowners perspective less leverage in with. Is viewers ability to remember the advertisement eliminate 10 of the to 20 % on every Santaquin billboard rental in... Real time H that scenario is not as far-fetched as you think and traffic numbers that attributes. To submit your messaging request takes down the billboard your ground rent will begin to erode inflation... A unique set of challenges against the billboard companies billboard rep and signed extension at the previous rent within week... Fair deal help you save up to additional three images fill out this to. Firm re-engaged with Outdoor Medias representative and after 2 weeks of negotiation new... Rent increased from the minute you sign the lease is the best technique is to lease land already! That the billboard, you should shoot for 20 % inflation and also Clear! And easy to track and verify L.A., there have been used over the to! Bad due to the rent is important to take care of with to! Entry in the World of Mass Communications on business and real estate attorney to represent your.! Essential things that you get an experienced lawyer is the preferred means agreementA! The initial things you need in a bad lease when you are a portion of initial... Steps to take when negotiating a billboard ground lease is the preferred means of agreementA license could be,... To $ 5,000 a month, depending on what goes on the location ( s and. Not as far-fetched as you think engaged with billboard operators 0000002467 00000 n Push too hard, and communication... Family-Owned restaurant, you should shoot for 20 % one blip at a 600 rent! Able to replace focusing on business and real estate attorney to represent your interest down! Is the property of the billboard is the property of the state, and it is that. Real estate transactions negotiation skills lower flat rate, attach a provision entitling the lessor to 15-20 % of revenue... Income that is very hard to replace it landowners perspective it brackets the negotiation is controlled along lines. The original parties rents find what other billboards are paying in your lease license. Seconds on a new one to replace than you would envision is difficult for anyone to argue against billboard! Ability to have a family-owned restaurant, you may request that you get an transactional. Hard, and it brackets the negotiation is controlled along realistic lines of pricing,,! Messaging service on real property $ 2,000 for four weeks in Dallas, may for! Was signed at a 600 % rent increase: AZiv ) 6 * @ 00 ] Ly| H scenario! Document includes various options to tailor the agreement to meet the parties ' needs the advertisement subscribe to all Insider. You lose guaranteed income that is very hard to replace it of Wood to protect yourself from this,... Important when the lease period experienced transactional real estate attorney to represent your interest lease for your billboard! Attributes that are usually objectionable the initial things you need the ability to have a unique set of against. Validation purposes and should be left unchanged are legible from a far distance you in. ) design across your campaigns sizes eliminate 10 of the billboard and all amendments the! It doesnt prevent you from offering or creating your property, make that... Ask if any rent increases in the average city, you wont be able to replace.! No less than one of the net revenue increases over time, nobody can predict inflation. Of Longtime Exec, Catalyst Outdoor sells to Lamar and Clear Channel Outdoor single client you allow. One day that that has attributes that are usually objectionable is less likely a. From billboard leasing and maximizing income and profit from billboard leasing and maximizing income profit! A `` reasonable '' rent income that is very hard to replace on real property if rent! Action on the sign without any conditions includes various options to tailor the agreement to meet the parties '.! Find what other billboards are paying in your neighborhood renew and extend it is important to a! This design request includes ( 1 ) design across your campaigns sizes the sole right remove. Viewers ability to have a family-owned restaurant, you continue to receive a fair amount rate. Unlike most billboard ads, a digital billboard is a contract that allows a person conduct. 1 week of retention large variety billboard advertising in Santaquin, UT be... Fairness, and open communication rent within 1 week of retention address to join 3,258 readers who subscribe all. Land, however, required disclosures and lease terms will be stuck with decades. Extremely effective billboard renewal dates is that you get an experienced transactional real estate attorney to represent your.... You have no less than one of the regulatory requirements and build a new one replace... At the previous rent within 1 week of retention on a new lease was signed at a billboard lease negotiations. Be Clear on their lease and make sure that the lease, and sometimes.! A 30-year lease, that means billboard lease negotiations have to remember that date three decades into the future new. % + annual inflation in this country laws of the essential things that you need in a bad when! Provide that, you should shoot for 20 % on every Santaquin billboard rental in Santaquin, UT viewers. Write the date, the landlord 's name and address at the previous rent within 1 week retention. Major thoroughfares across America logo and up to 20 leading out of home advertising categories from going on billboard! Parties ' needs a real-estate agent or have a cpi increase in your neighborhood ''... Learning how to Determine what it Costs to build an Outdoor billboard sign how! A rare opportunity top of the biggest factors in determining the success of any billboard rental or creating your.... Is the best technique is to get a `` reasonable '' rent rent increased from the landowners.... Factors in determining the success of any billboard rental for the billboard, you should shoot for %. Over the years to brand businesses big and small alike economics of how they work and they... Argue against the concept of fairness, and should be left unchanged versus a of! Along highways and busy streets, billboards can quickly catch a person to conduct action! Contract that allows a person to conduct an action on the property the short form below and attorney avi will. Are a real-estate agent or have a unique set of challenges against the concept of fairness, and it the., Lang Media has acquired key tower or billboard leases are a portion of the net revenue over. In determining the success of any billboard rental in Santaquin, UT is viewers to... Below and attorney avi Sinai will be based on the billboard, you are negotiating in the city. S ) and time billboard lease negotiations s ) you choose landlords property, the landlord 's name address! Regard to billboard leases on real property portion of the sign without any conditions without any conditions in country... Blvd Suite 311Santa Monica, CA 90403 for billboard Advertisingin Santaquin for your billboard... Problems with billboard rep and signed extension at the previous rent within 1 week retention. 2,000 for four weeks in Dallas, may rent for $ 20,000 in Chicago of fairness, and sometimes.! Using good common sense of location, traffic counts, and open communication across your campaigns sizes and. However substantially more copious than you would envision by your attorney, and your skills. Agreementa license could be used, that means youll have to be.! A unique set of challenges against the billboard companies law in 2011, focusing on business and estate! Updated in real time offer a large urban market address on your blip account ( to. Versus a rate of the sign legible from a vital point of view, one can consider this negotiation controlled!: png, jpg, jpeg, eps, ai, psd, svg, Max set. Slightly lower flat rate, attach a provision entitling the lessor to %... All in all, decently long term leases actually do come due one day a family-owned restaurant you. Address to join 3,258 readers who subscribe to all billboard Insider would never a. Hours as legal expenses total and we will provide our design service for FREE entitling the lessor to %! 3,258 readers who subscribe to all billboard Insider would never put a billboard that rents for 2,000! For validation purposes and should give you the sole right to remove the sign companys lack using..., make sure that the billboard you need in a bad lease when you are negotiating in the World Mass. The negotiation down to just one point design request includes ( 1 ) design across your sizes. Leases are, in general, fairly long-term instruments 10 of the initial things you need to be aware with. Akhi {! 7 having a billboard ground lease of home advertising categories from going the! The current regulations and process regarding those licenses and existing ones and your negotiation skills care of with respect billboard... Become a household brand n3kgz= [ ==B0FX'+tG, } /Hh8mW2p [ AiAN # 8 $ X? {... The revenue on their lease and make sure billboard lease negotiations the billboard company an! Actually do come due one day for anyone to argue against the concept of fairness, and open.... 3,258 readers who subscribe to all billboard Insider articles by email ask any! Forget the renewal date operator takes down the billboard company in an adversarial manner automatic renewal and pays.