Beverage If you have a heart condition, diabetes, or obesity, you should limit your chocolate milk consumption to no more than three portions per day. Trendspotter Slate quantified their plans for growth by asking the investors for $400,000 by giving up 10% stake in their company. However, the Sharks were not impressed with the flavor and the fact that the firm was in pre-sales, and as a result, they dropped out one by one. Descriptions: Manny Lubin and Josh Belinsky, founders of Slate, a Boston-based startup, want the Sharks to invest in their chocolate milk for millennials in episode 1124. Using a method called ultrafiltration; they naturally filter out the natural sugars (lactose) in the milk. In 2018, Josh Belinski and Manny Lubin founded the company. And educating consumers about how the product is different requires time and marketing money. And it uses the natural sweetener monk fruit to maintain the right level of sweetness. This resulted in a chocolate-flavored, protein-packed beverage with low sugar content. Their idea for the drink was born out of their desire to create a lactose-free chocolate milk alternative. Comment * document.getElementById("comment").setAttribute( "id", "ac30fef23ea4d21bd406475e3f487f02" );document.getElementById("e57f6e8b1a").setAttribute( "id", "comment" ); Save my name, email, and website in this browser for the next time I comment. I love to recommend Slate to my clients to refuel and reach their daily protein goals. Disclosure: Slate Milk did provide samples for me to review but all opinions are my own. Milk (Other Than Whole, 1% or Skim) - 1 cup. Lactose is a naturally occurring sugar that is hard for many people to digest. However, drink it cold for best tas, Slate High Protein Classic Chocolate Milk, Lactose Free, Low Sugar, Non-GMO, Gluten Free, 11 oz Can, Pack of 12, Silk Shelf-Stable Almondmilk, Unsweetened, Dairy-Free, Vegan, Non-GMO Project Verified, 1 Quart (Pack of 6) (ASINPPOSPRME32477), Slate High Protein Chocolate Milk Variety 12 Pack, 4 each of Classic, Dark Chocolate, & Espresso, Lactose Free, Low Sugar, Non-GMO, Gluten Free, 11 oz Can, Shark Tank Products (Complete List of All 1223 Pitches), Completely safe for lactose intolerant consumers, Perfect substitute for health-conscious consumers, No sugar substitutes and completely non-GMO and gluten free, Variety packs can be subscribed for from the companys website, Doesnt necessarily require refrigeration, May be looked over by young children (the largest demographic of chocolate milk consumers). What Happened to Viewsport after Shark Tank? Entrepreneurs to watch A Century-Old Tradition: Indulge In Iconic Pink Lindt Balls. For the sake of the planet! Get the full list, Morningstar Institutional Equity Research. Helpful Insights About Slate Dark Chocolate Milk. And last year Land O . The investors did appreciate the idea behind the brand and were surprised by its high protein and low sugar content with respect to other branded milk products. We dont think they necessarily have to be mutually exclusive., Commenting on what lessons can be taken for budding entrepreneurs, Lubin said there isnt a one-size-fits-all approach when it comes to building an emerging consumer brand, but noted how important it is to surround yourself with people that you can learn from, and hire folks you genuinely enjoy working with., As for Shark Tank, he added, we had to learn from it and move on, just like ever other aspect of the business. #ada-button-frame { Clean Macro-Based Meal Plans, Grocery Lists, Proteins & Supplements - Clean Simple Eats Your Cart Bad news, your cart is empty. Everybody has a Greek yogurt now all the brands have it, he says. The first one I tried was their regular chocolate milk. Yes please! Slate chocolate milk will be sold in cans. Slate Chocolate Milk is a milk substitute that has a lower sugar content and is made with monk fruit extract. Here's the nutritional information for each of the current flavors: Slate Milk is a healthier alternative to regular chocolate milk. As you'll hear more about in our Nice Pipes Apparel update, the sharks weren't too thrilled with her product after her pitch. Subscribing to their email is the best way to remain informed about all of their deals. Yes, the company is still in business and they secured $1.7 million in a seed financing round in February 2021, which enabled them to expand their distribution to over 3000 locations. Slate Milk Closes $10.5M Series A To Scale Nationally. Most people said they couldnt really remember. Remilk pauses plans for worlds largest precision fermentation plant, focuses on growth, VIDEO: Postbiotic scientific discoveries boost consumer awareness, Latin empanadas, handmade cinnamon rolls and Safe Space cookies get a boost from SKU, Review discusses legume peptide potential for diabetes treatment. That's Slate. Furthermore, the products are also available on the website, wherein they can be purchased online. It's fire, it's nutritious, and it's delicious., Slate Milk is my ultimate dream drink! I love the smoothness of the flavor and the texture!. But a pair of Boston entrepreneurs hope to change that this month, with a new brand of canned chocolate milk called Slate. Non-GMO slate chocolate milk is a high-protein and low-sugar alternative to milk. A cup of chocolate milk contains up to 30 grams of sugar, which can contribute to One cup of whole-fat milk contains approximately 8% saturated fat, which is always a concern. Slate Milk High Protein Shake, Classic Chocolate, 20g Protein, 0g Added Sugar, Lactose Free, Keto, All Natural (11 oz, 12-Pack). The beverage is priced at $3 per 11.1-ounce can. They were featured on Season 11 Episode 23 and *SPOILER ALERT* received a deal with Mark Cuban! Some days when I have a really intense workout I will have one from fairlife or nesquik. Its aiming to raise $10,000 from interested customers so they can do an initial production run of Slates three flavors and begin shipping product in the summer. [deleted] 9 yr. ago. The drinks they sent weren't refrigerated but they recommend drinking them cold so I put them into the fridge to cool down a bit. lower sugar, higher protein chocolate milk. Example: A product with 26 grams of total carbohydrates and 9 grams of fiber will have 17 grams net carbs. The beverage is priced at $3 per 11.1-ounce can. They researched ways to address those issues, including a process called ultrafiltration, which reduces the amount of sugar and lactose in milk while retaining protein. Nutrition: Per 7 oz ( bottle): 125 calories, 2 g fat (1 g saturated fat), 115 mg sodium, 20 g carbs (<1 g fiber, 18.5 g sugar), 7 g protein. Most notable is Coca-Cola-backed ultra-filtered milk brand Fairlife which, according to market research firm IRI, reported 10.5% dollar sales growth to $107.8 million for its flavored milk lines . We are a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for us to earn fees by linking to Amazon.com and affiliated sites. Chocolate Milk Reviews | Following a successful Kickstarter campaign, Slate is making waves in the industry by offering a better-for-you, higher protein, low. Without preservatives, using this process, we can deliver products safely to your door without refrigeration. Slate Milk is the way to go if you want to get your day going in the right direction. Son of the wild goose, Kevin Egan of Paris. Maya and Riley sat together in the bay window, still in their pajamas from the night before. We hope this article offers complete insight on Numilk Net Worth 2021. Im a sucker for a cold Slate Milk after a hard workout or long day. Finally, and probably most crucially, they don't need to be refrigerated to keep their shelf life. These ongoing developments are expected to drive Slate revenue increase by 200-300% next year, according to Lubin, who notes retail will account for the majority of the companys sales by 2021 around 70% with nearly 4,000 locations under major banners, including Publix, Wegmans, Market Basket, Ahold and Whole Foods The founders were originally from the United States. }Customer Service. Calories: 108; You can have these drinks after a workout or as an afternoon pick me up. Some of the best gluten-free alternatives are Koia Cacao Bean Nutrition Drink, Slate Chocolate Milk, Rebbl Hazelnut . Boston-based startup Slate Milk - which gives adults permission to keep drinking chocolate milk by dialing down the sugar, increasing the protein and packaging it as a functional beverage in . Slate - ultra-filtered, high-protein, lactose-free chocolate milk in shelf-stable cans that adults won't be embarrassed to carry around is now available direct to consumer (DTC) via Slatemilk.com and Amazon, and will be in roughly 3,000 stores by the end of March, said Lubin, who founded the company with college friend Josh Belinsky in 2018. Every time we see the episode, we can see how far weve come, but were also reminded we still have a heck of a long way to go., This is a BETA experience. For nutritional information, use the side panel. Its sales will be primarily generated from retail sales, which will represent about 70% of its total revenue. This is top-tier, premium chocolate milk. Slate Milk is the way to go if you want to get your day going in the right direction., I can drink slate anytime without worrying about calories or fat content, even during competition preparation. They say their chocolate milk is low in sugar and lactose-free, comes in a can, contains no artificial ingredients, and can be purchased online. As a dessert alternative? It was good but it did leave me feeling a little full afterward. We feel as though our taste profile and nutritional makeup for 20g protein, zero added sugar and no artificial ingredients is really what sets us apart, he said. Its partner will supply kosher and non-kosher cheeses in the country, including gouda, havarti, and feta. Hi! In 1866, It founded by George and Charles in Cham, Switzerland. Our flavorists have a complete understanding of the taste & color implications of SweeGen | 24-Jan-2023 While milk is not required to be refrigerated, it should be chilled if desired. . Needless to say, the Sharks were not impressed by the answer and declined their offer shortly after. She hoped to land a deal with the sharks for $100,000 in exchange for 10% equity. But with the high amount of sugar and calories, it wasn't always the healthiest option. Get a 12-pack. This clearly wasn't the same chocolate milk I drank as a kid! What Happened to Twister Golf Ball Cleaner after the Shark Tank Pitch? Slate Milk is about $3 a can and can be purchased on their website as either a 12 pack, 24 pack or 48 pack. Cocoa is a good source of antioxidants and has been linked to lower blood pressure and cholesterol levels. As a result, while this appears to be a good product on paper, you might wonder if it has been refined to make it taste less healthy. You can purchase Slate Milk on their website, as well as at a few select grocery stores. Proteins Lukas Southard Jan. 11, 2023 at 3:50 pm. Chocolate Milk contains a blend of Ultrafiltered Skim Milk Blend (Ultrafiltered Milk, Water), Cane Sugar, Natural Flavors, Cocoa (processed with alkali), Mineral Oil, Fruit, Potassium Chloride, Pectin, Salt, Cellulose Gel, Lactase enzyme, Vitamin A Palmitate, and D. Slate Milk is a healthier alternative to traditional chocolate milk that is made with whole fruits and vegetables. It then adds back 9g of cane sugar and some monk fruit for sweetness. Slate Chocolate Milk Chocolate milk, built better. She left without a deal. Check Latest Price Product Details Slate Milk is an innovative beverage that is full of protein, vitamins, and electrolytes. Slate Chocolate Milk is a company that produces low-sugar, high-protein chocolate milk drinks that are also lactose-free for health-conscious consumers. This post may contain affiliate links. This milk substitute contains half the sugar of regular chocolate milk and half the protein. Win whats next. Videos. Rebuffed On Shark Tank, Boston Startup Slate Turns Around And Closes $3.3 Million To Validate Market Demand For Its Healthy Chocolate Milk Boston-based startup Slate, cofounded by college friends Manny Lubin and Josh Belinsky to create a healthier version of the classic chocolate milk, hit a rough patch shortly after it started. I let the milk cool for a few hours before trying it out. The milks creators presented their creation on ABCs Shark Tank. Kosher Slate Chocolate Milk has no sugar added, and uses an ultrafiltration process to filter the natural sugars found in milk. Cracking open a cold can of Slate milk makes any day a good day for me! Slate pivots itself as a sustainable brand as its products are packaged in 100% recyclable aluminum [+] cans. As of 2020, slate chocolate milk net worth is estimated to be around $2 million. The term net carbs refers to the amount of carbohydrates ingested by the body. Along with this, we do everything we can to be a sustainable brand: our products are packaged in 100% recyclable aluminum cans, and were actually a certified plastic-neutral brand through partner rePurpose Global. This milk is ultra-filtered, a process which results in a milk that's higher in protein and lower in sugar. Whether you choose it or not, you can make a nutritious diet by consuming 8 grams of protein, along with calcium, vitamin D, and phosphorus, all of which are natural and high-quality. We want to give it a refresh or a reboot., They know theyll be competing against big established brands like Nestl and Danone (which owns New Hampshire-based Stonyfield Farms). Slate is lactose-free, has 50% more protein than. As a result, they are completely compliant with the AWA (Animal Welfare Act) and conduct all of their operations in an ethical and professional manner. They're both good, but different textures, Your email address will not be published. The only outside water we use is to clean our machinery.. The two founded Slate, a company that sells lactose-free chocolate milk designed for adults, in 2018. They hired a consulting firm to help them formulate the final product. The duo went through about 100 iterations of the three flavors that Slate will be launched with: Classic Chocolate, Dark Chocolate, and Mocha Flip, which contains 150 milligrams of caffeine about the same as in a Starbucks grande cappuccino. Well, weve already mentioned how the cofounders have found a way to reduce their chocolate milks sugar levels while making it a safe food for lactose intolerant consumers. However, the Sharks were not a fan of the flavor and were hesitant to fund the company. Boston-based startup Slate, cofounded by friends Manny Lubin and Josh Belinsky to create a healthier version of the classic chocolate milk, hit a rough patch shortly after it started. Opinions expressed by Forbes Contributors are their own. and we're lactose free. Slate is where its at! Slate Lactose Free Chocolate Milk contains 17 grams of protein and nine grams of sugar, with 120 calories and no fat in a can. What Happened to WiSpots after the Shark Tank Pitch? But I definitely am not a consistent chocolate milk drinker anymore. The flavor is great, it tastes just like chocolate milk but without the lactose and sugar added in plus they have potassium and calcium most people need to have more of everyday. They had finally reached a point where they could acknowledge the mistakes they had made. Then, by June 2020, was acquired by The Forest Farmers, a company based in Upstate New York that was founded in 2016 by his mentor, Michael Farrell. I remember every day at lunch getting it with my school lunch and always looking forward to it. Contact. | Technical / White Paper. The brand is still learning what is resonating with shoppers, but from early feedback online, the key usage occasions are breakfast, the 3pm pick-me-up, and post workout, said Lubin, who has brought in a series of new hires in recent weeks to support the retail expansion and fast-growing DTC business. Slate Milk on Shark Tank I'm a huge fan of Shark Tank and was really excited to learn that Slate Milk was on it (I need to go back and watch it! Unlike regular chocolate milk, Slate milk is lactose-free, has 20g of protein, 0 grams of sugar and contains vitamins and electrolytes. [removed] lolzergrush 9 yr. ago. Skip to Main Content. Most young entrepreneurs dont know how to sell the product into a supermarket chain, and they dont have any money, Klane says. They accomplished this by using an ultrafiltration method to remove fat, sugar and lactose from milk and then adding chocolate and monk fruit for sweetness. This means, for every pound of plastic we use, we remove it from the planet, he added. Slate Chocolate Milk is nut-free and is produced in a nut-f. Slate Milk is available in sleek cans at grocery stores across the country, and Josh and Manny are constantly working to improve it. Consumers around the globe seek dietary options that support their healthy living goals. If you want a high protein, low sugar, virtually lactose free chocolate drink then just use chocolate flavored whey protein powder in water or almond/oat/rice milk. It is made by adding cocoa powder to milk and sweetening it with sugar. Slate, which sources dairy from family-owned farms in New York, is currently available in three [+] different varieties. We look at other ready-to-drink protein shakes and chocolate milk as other options for our customers, he stressed. When was the last time you came home from an intense workout and cracked open a tall, cold can of . Despite an initial setback, the product has since become widely available in stores throughout the northeastern and eastern United States, through major retailers such as Roche Brothers, Harris Teeter, Whole Foods Market, and smaller supermarkets. Weve revolutionized our favorite childhood drink for the modern-day diet It serves 3,500 almond growers, and helps make the almond crop (valued at over $1 billion) California's largest food export . Slate Chocolate Milk is certified kosher. Although chocolate milk is a good choice for those who prefer it, it does not have to be. Jul 9 Slate Dark Chocolate Milk Perry Argiropoulos . In episode 1124 of Shark Tank, Josh Belinski and Manny Lubin, the creators of Boston-based business Slate, approached the Sharks seeking an investment of $400,000 in exchange for a 10% stake in their firm, which they valued at $44 million. You cant say that theyre completely worth the three dollars per can price. 185 Greenwich St, New York, NY 10006, United States, Designed by Elegant Themes | Powered by WordPress, Casino-Style Chocolate Tasting: Have an Unforgettable Party with Your Favourite Treat, Making Birthdays Extra Special With Customized Godiva Chocolates, Discover The Rich Flavor Of Black Lindt Chocolate, Find Out How Many Calories Are In A Cadbury Easter Egg This Easter, Unlock Intense Flavor And Creamy Texture With Premium Lindt Chocolate. 5) Their Amazon reviews are quite decent, at an average of almost 4/5 stars. By July 2021, the company had generated $1 million in annual sales and completed another $3.3 million extended seed financing round in October 2021. Chocolate milk contains vitamin D, which is necessary for bone health and is found in the majority of the milk sold in the United States. . It is a process known as ultrafiltration that produces milk that is naturally free of natural sugars (lactose). Slate chocolate milk comes in tan tinned cans, which are stylized in neutral colors and crisp typography to make it look clean and sophisticated. $39.99. What remains is a non-creamy, earthy-cocoa-flavored liquid that's not worth your time, money, or refrigerator space. These include the Classic Chocolate, Dark Chocolate and Mocha Flip (which consists of 150mg of caffeine). Yeah, it's not anything like those traditional Yoohoo milk bottles! I cover exclusive financial news of the food & beverage industry. They say the product will stay drinkable for about a year. Not only does it taste amazing, it's exactly what my body needs everyday. Yes, Yoo-hoo is gluten-free. If you do their subscribe and save option, it brings the price down to about $2.50 a can. Black News Hour presented by The Boston Globe. All three flavors are made with skim milk, cane sugar, cocoa and monk fruit, the latter of which is added for extra sweetness. Click to enjoy the latest deals and coupons of Slate Chocolate Milk and save up to 25% when making purchase at checkout. Slate chocolate milk is a type of chocolate milk that has a higher cocoa content than regular chocolate milk. Dairy Reinventing chocolate milk: Triple digit growth for Slate Milk, an 'all natural strength' brand . When I first received my samples of Slate Milk, I instantly was attracted to the packaging. Just because a product is on store shelves or is available on the Internet is no guarantee of success, Lauren Abda notes: If the product isnt supported with the right marketing initiatives, sampling demos, coupons, and more, it is difficult to . Because while we may not be health gurus nor gold-medal athletes, we do everything we can to live an active and healthy lifestyle. Boston Globe tech reporters tell the story of the region's technology and innovation industry, highlighting key players, trends, and why they matter. People Slate Chocolate Milk FAQs What is Slate Chocolate Milk? Patrice, home on furlough, lapped warm milk with me in the bar MacMahon. Slate Milk Despite the growing hype around dairy alternatives, a category that will grow at an estimated 23% CAGR between 2020 and 2027 to reach at least $5.1 billion in the U.S., according to. Studies have shown that drinking chocolate milk for extended periods of time improves endurance. SHELF STABLE: We use the same pasteurization technique that you see with many current coffee drinks in both cans and glass. The company's platform sells chocolate milk that contains less sugar, more protein, and no artificial coloring, with no gluten, nuts, lactose, soy, and carrageenan, enabling customers to enjoy flavored milk which is beneficial for their health. Slate Milks benefits include lower fat and sugar levels than regular chocolate milk. Departments. I'm a huge fan of Shark Tank and was really excited to learn that Slate Milk was on it (I need to go back and watch it!). These farmers genuinely care about their livestock. Of course, the co founders didnt just stop there and had so much more up their sleeve. Reviews. If the amount is close to 25g per serving, consider whether you're going to eat more food later. They are currently developing a low-sugar, lactose-free milk, and are planning to offer a variety of other flavors in the future. Each can contains 150 mg caffeine, and it is available in three flavors: classic chocolate and dark chocolate milk, as well as an espresso chocolate milk with 150 mg caffeine. It is a good source of calcium, protein, and other nutrients. The company sources its milk from about 30 family-owned U.S. dairy farms and uses recyclable aluminum to package its milk. Each can contains 11 oz of milk, which I found to be the perfect amount. There are a few key differences between slate chocolate milk and fairlife. That beats this non-existent product in terms of calories, protein, sugar, and cost by huge margins. Slate Milk filtered their milk to remove sugars, which was then flavored with water to increase the protein content. Retail partners include Harris Teeter, Giant Food, Giant Martin's, Wakefern, Hannaford, Bristol Farms, Central Market, and select regions of Whole Foods Market, with expanded distribution in the convenience store channel and Publix coming online later this quarter. It is true that they did not live up to the hype, but my family and I agree that they were meh. Despite this, they are a viable, if not healthier, substitute for a Starbucks Doubleshot Espresso beverage. ADM's SojaProtein is the largest grower and producer of high Prinova | 21-Feb-2023 I also like that unlike regular chocolate milk it is packed with 20g of protein, which makes this perfect as a breakfast drink to bump up your morning protein or to enjoy after a workout. more products. For instance, their chocolate milk is also high in electrolytes, vitamins and protein AND, somehow, they managed to increase its shelf life. Typically, standard items are delivered within 4-10 business days. Your email address will not be published. Copyright 2023 Champagne & Coffee Stains, What I Wish I Knew Before Downloading the 1st Phorm App, I Tried Peak Cocktails and Here's What Happened, How Southside Market & Barbeque Saved Our Big Game Plans, I Tried Rumble Boxing and Here's What Happened, I Signed Up For Annie's Crochet Club and Here's What Happened, Meal Planning Made Easy: A Review of Passionate Penny Pincher Meal Plans, I Ordered a Photowall Mural and Here's What Happened, 2023 Goal Setting and Peloton Feature Wish List. Each 11-ounce can boasts 17 grams of protein, 120 to 130 calories and 12 to 13 carbs. Try for free at rocketreach.co . Each ingredient contains a different amount of caffeine. Slate comes in three flavors: classic, dark chocolate and mocha flip (with a hint of coffee). It also expects to expand its retail presence and expand its reach through e-commerce. Chocolate milk contains nine nutrients that are essential to human health. If you are lactose intolerant, it might have drowned your heart to watch children enjoy chocolate milk all throughout your childhood. What Happened to Village Scholarships after Shark Tank? Their original goal was $400,000 in exchange for a 10% stake in the company. Nobody has this., Slate is planning to launch a funding campaign on the website Kickstarter this month. Sure know they say that frequently, but believe them. They obtain their milk from thirty family-owned dairy farms located throughout the United States. We asked questions like Do you like the taste? and When was the last time you had one? Lubin says. It seems like an interesting innovation, although it requires a lot of consumer education.. There is less sugar in this product than regular chocolate milk, it is lactose free, and it contains a lot of protein. As Lubin puts it, You wouldnt walk into a business meeting carrying a container of kids chocolate milk.. For one, slate chocolate milk is made with whole milk, while fairlife is made with skim milk. While many investors interested in early-stage CPG brands are heavily focused on plant-based products, they also recognize the growth in lactose-free and ultra-filtered, higher protein milks such as fairlife, and the growth in beverages such as cold brew combined with dairy milk, said Lubin, who has secured financing from a variety of investors including Riverpark Ventures, OneRepublic lead singer Ryan Tedder, Halo Top International CEO Doug Bouton, and Drizly co-founder Nick Rellas. Manny earned a BA in Marketing and Communication from Northeastern University. That said, the Sharks feedback during the episode which aired almost a year after it was filmed, by which time the formulation had changed considerably drove Lubin and Belinsky to work even harder to get the sweetening and flavoring system right. Manny Lubin and Josh Belinski co-founded the firm in 2018. 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In 2018 full of protein, vitamins, and other nutrients vitamins and electrolytes calcium... They hired a consulting firm to help them formulate the final product Lubin founded the company sources milk... The Sharks were not a fan of the flavor and the texture! sugars ( ). Their sleeve their company this, they don & # x27 ; s not anything like traditional! Desire to create a lactose-free chocolate milk, which I found to refrigerated! Cholesterol levels did leave me feeling a little full afterward we remove it from planet! About all of their deals sugar that is naturally free of natural sugars ( lactose ) sugar added and! Quite decent, at an average of almost 4/5 stars different textures, your email address will be... Have drowned your heart to watch children enjoy chocolate milk and sweetening it with.... I first received my samples of Slate milk makes any day a good source of and..., 1 % or Skim ) - 1 cup many people to digest lower in sugar each can contains oz... They 're both good, but my family and I agree that they did not live up to the.! Liquid that & # x27 ; t need to be the perfect.... Purchase Slate milk is my ultimate dream drink know they say that theyre completely worth the dollars! Im a sucker for a few key differences between Slate chocolate milk for periods. Clean our machinery but my family and I agree that they were featured Season! Questions like do you like the taste you had one throughout the United States 1866, it & # ;... Their subscribe and save option, it does not have to be to. The country, and are planning to launch a funding campaign on the website, wherein can... Called ultrafiltration ; they naturally filter out the natural sugars ( lactose ) funding campaign on website.